Apple listed as Mobile World Congress 2017 exhibitor; pulled out quickly

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Apple’s presence at trade shows has been almost no-show, so far. A screenshot of Mobile World Congress 2017 surfaced (via MacRumours) showing Apple as one of the exhibitors, and took everyone by surprise. After all, the company’s last presence was at MacWorld way back in 2009.
If this piece of news is to be believed than Apple will mark its debut at the MWC 2017 that will take place from February 27 to March 2, 2017. However, the listing was pulled out subsequently, adds the report. The report also claims that Apple has booked some space in the App Planet in Hall 8.1, and two spaces in the upper level, which runs above Hall 2 in the ‘Fira Gran via Conference Centre’.
So, App Planet is an area that focuses on new tech from app industry. Moreover, other spaces are meeting rooms, so speculation is rife that the company may not really face the public.
According to AppleInsider, the company may be planning to put on display Apple Music’s upcoming ‘Planet of the Apps’ TV series. The expo’s timing, according to the report, is in sync with the shooting of the reality show shoot schedule. This show pairs developers with mentors in search of the next great app.
Apple is known to host its own separate events, and seemingly is not very fond of trade shows. While announcing its departure from trade shows, Apple had reportedly said that trade shows are a very small part of reaching to consumers. However, a lot of water has flown since. With its first ever iPhone sale decline, saturating markets and emergence of newer tech, the company will have to ensure that it doesn’t fall behind in the race.

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