Chromecast Returns To Amazon, Which Nixes YouTube Early, Applies For 'AmazonTube'

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Summary

Amazon and Google's recent product and software feud demonstrates that both are beginning to compete fiercely over market share in content streaming and distribution.
As many technology giants reach maturity and not as rapid, though still strong in many cases, levels of growth in their "home" sectors they are now branching out even fiercely.
A tug-of-war over market share is unpredictable, and likely to leave some technology giants with damaged earnings as compared to a previous generous rising tide.
Google and Nvidia's integration earlier this year shows that there still exist opportunities for companies to form mutually beneficial partnerships that safely capture growth and distribute market share.
Despite Chromecast's return to Amazon, Amazon and Google look to still be engaged in fierce direct competition over both content streaming hardware and content streaming Internet services, especially with Amazon's recent "AmazonTube" trademark application.
Amazon (NASDAQ: AMZN) and Google's (NASDAQ: GOOG) recent intense turf war over their content streaming devices and video streaming services is revealing for the likely direction technology giants will be heading in regarding market share and product competition, particularly in the content-streaming and distribution market. 
Many technology companies, and especially Google and Amazon, have begun to reach maturity in their main product lines and have begun serious expansion into new areas in search of keeping growth rates high.
While many of these companies quickly dominated their original market, with Google on Internet search and Amazon on online shopping, thereby growing relatively smoothly without engaging in market-share battles as fiercely, that time seems to be beginning to erode as both companies seek to expand in content-streaming services and hardware.
As technology giants such as Amazon and Google fight more in a zero-sum way over market share, it will likely leave some companies with damaged growth prospects and earnings as their products are weakened in certain sectors and other companies capture the sector's growth. 

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